- Go for smart packaging
Especially when using products with active ingredients, customised packaging can add value. Ingredients like vitamin C are sensitive to oxidation, so a pump bottle that doesn't let air in is a better idea than a jar. For example, the Purito Vitamin C Serum has an applicator that delivers the right dose of product, making it a super power anti-ageing serum.
- Hang on!
Fact: your skin needs 28 days to fully renew itself. So you need at least that time to see a biological effect of a product. Skin improvement takes time and discipline. Hydration is immediate: your skin immediately looks fresher and feels softer. But if you want to get rid of wrinkles or pigmentation, you need patience!
- Rely on fixed values
Glycolic acid, hyaluronic acid, aloe vera, BHA, … we know they work.
Of all the known ingredients, niacinamide is perhaps less well known. This antioxidant is extremely versatile: it protects against pollution, neutralises redness and calms the melanocytes, which in time will give you a less blotchy skin. Vitamin C is also an all-round antioxidant, collagen booster, anti-inflammatory and spot-lightening agent.
- Protect yourself against uv light every day
Sun damage is one of the main causes of premature skin ageing. Not only in summer, but all year round - sunshine or no sunshine - UV A rays pierce everywhere, right into our deepest skin layers. Sun cream is the best anti-wrinkle cream!
- Be kinder to your skin
The basis for a good skin care routine is thorough cleansing. However, avoid products that are too acidic and choose care that repairs the skin barrier.
- Use a serum
The effectiveness of ingredients is partly due to the texture in which they are used. Serums are particularly suitable because they allow for higher concentrations in a fresh texture that penetrates quickly, without leaving a trace.
Particularly suitable for the mature skin that is looking for maximum results, but young women also like to use a serum.
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